Learn About Traceability
Why Food Traceability and Transparency Matter
Do you know where your food comes from? Do you know where the oats in your granola were grown? How about your coffee beans? Do you look at food labels at all?
An increasing number of consumers are demanding to know where their food comes from, how it was sourced, how it was made, and what ingredients were used to make it. And we think this is something to get excited about!
Food transparency and traceability isn't just a passing trend; it's a paradigm shift in the way consumers think about their food and how manufacturers value the products they create and the people who consume them.
What Are Food Traceability and Food Transparency?
The terms food traceability and food transparency often go hand-in-hand. Traceability and transparency are crucial tenets of consumer confidence. At its very core are trust and integrity. Trust is built and earned by companies sharing useful information about their products with consumers and their authenticity—both in the ingredients they use and product promise.
At its simplest, food traceability is knowing the origin of a product, its ingredients, and process attributes (characteristics of the production process, e.g., country of origin, fair-trade, earth-friendly, etc.)—from the farm to the food processing plant to retailers and finally to you, the consumer.
On the other hand, food transparency is about providing consumers information about the product beyond the standard information at the back of every food label.
Most consumers believe a brand is transparent if they provide information on the following:
- A complete list or description of the ingredients
- Comprehensive nutritional information
- How products were sourced and produced and if they contain allergens or were made in a facility that processed allergens
Why Are Food Traceability and Food Transparency So Important?
The globalization of our food chain supply has resulted in a massive web of interconnected players that begin with the agricultural sector, followed by food processing, storage, distribution, retail, and so on. Because of this, food traceability and food transparency are especially when it comes to the public's health and safety.
Manufacturers have to ensure that if food safety issues occur, they can trace where the issue originated, respond to it quickly, and remove the products from the marketplace. But food traceability goes far beyond food recalls. The increasing need for consumers to know more about their favorite products drives the growing demand for traceability, transparency, and ultimately accountability.
Here are some of the ways food traceability and food transparency can benefit you and the people that produce your food:
Helps you make informed purchasing decisions
Is a product gluten-free, vegan, non-GMO, allergen-free, cruelty-free, fair-trade, and free from artificial coloring and flavors? More and more consumers demand clarity, accuracy, authenticity, and usefulness of the information companies provide about their products. Having all the information freely available helps you make better decisions on what brand/product to support.
The need for 100% food transparency is even greater for individuals with food allergies. In this case, clear labeling and full disclosure of ingredients can have life and death consequences. It's imperative for companies to fully disclose if their products contain allergens, what they are, and if they were manufactured in a place that also processes those ingredients (e.g., peanuts, tree nuts, milk, eggs, etc.).
Helps you to eat cleanly
The International Food Information Council (IFIC) Foundation’s 2018 Food and Health Survey found that “7 in 10 consumers would be willing to give up a familiar favorite product for one that did not contain artificial ingredients”.
Clean eating is all about whole foods, minimal processing, and recognizable ingredients you trust. When you know what ingredients are in products and where and how they were made, it makes a world of difference.
Support humane and healthy farming practices
A 2006 paper defined Ethical Traceability as “keeping track of the ethical aspects of food production practices and the conditions under which the food is produced”.
More and more consumers are concerned about the environmental impact of production practices, animal welfare, working conditions of growers, and sustainability. It builds trust when companies share the same values and ethics as you.
When you choose to support products that use ingredients grown organically, you're also helping growers who have made a commitment to sustainable farming practices. At One Degree Organic Foods, we often work with family-owned farms that care about the crops they grow and the effect the farming process can have on the environment.
How One Degree Organic Foods Makes It Easy To Trace Your Food
At One Degree Organic Foods, we believe in the connection between healthy soil, healthy crops, and healthy people. We believe that you deserve 100% food transparency in everything you eat.
We travel to farms, co-ops, and processing operations around the world to ensure that every ingredient we use meets the highest standards of organic, plant-based, and sustainable farming practices. Through total food transparency and food traceability, you can get to know the farmers, see how they grow their crops, and find out their stories.
That’s why we’ve created innovative QR code technology that gives you the power to trace every product and its ingredients straight to the farmers and growers behind them.
To trace your product, locate the QR code, scan with your phone, and learn about each ingredient in every One Degree Organics product. Or you can enter the 6-digit source code from the package here.